Our Rockstars!

George Rork

Chief Sales Guru

Founder with nearly 20 years of successful innovation in small format across multiple categories with brands ranging from $2mm to $75mm.

Primary Responsibilities: Travel, C&U, Health & Fitness and some c-store (including Sheetz, Wawa, Love’s and filling in any gaps)
Emerging brand sets – helping bring these to fruition across multiple channels through data, analytics and planning
Consumer Insights + Data story building and telling

Primary Responsibilities: C-store – Southeast and Midwest (Pilot, Racetrac, Kwik Trip) + Circle K Nationally

Former buyer for both Regional and National C-Store Accounts, 6 plus years experience in NA Beverage, and nearly 20 years in the CPG industry.

Resistance Leader

Joel Unroe

Maureen Greene

Snack Time Strategist

25 years in CPG emerging snack-beverage sales and strategy management, spanning all channels of business regionally and nationally, with a strategic focus on “Away From Home” - including 12 years spent at Coca-Cola in their emerging brands division (big brand “polish” with small brand “hustle”)

Primary Responsibilities: Healthcare, Hospitality, C&U, B&I, big box/alternative retail

Stephen Huneau

Medic

10+ years of experience in the small format channel specializing in supporting growth brands
and building innovation in the channel.

Primary Responsibilities: North-East + South Central Convenience (Global, GPM, EG America/Cumby, Sheetz,
Wawa, Stewarts)

Tina Castillo

Secretary of the Treasury

18+ years of accounting and administrative expertise, excelling in financial management and organizational operations, with proven proficiency in accounts receivable, accounts payable, and commission/reporting processes that drive organizational efficiency and accuracy.

Primary Responsibilities: Managing the accounts receivable, accounts payable, and commission/reporting processes for the organization.

Kelly Sweet

Captain of Contracts

10+ years as an AR Specialist focusing on commissions and data processing in the C-Store, Travel, and Alt channels. Well-versed in contract negotiations and building brand relations.

Primary Responsibilities: Overseeing commissions, data processing, and contract negotiations while building brand relationships across C-Store, Travel, and Alternative channels.

Sara Roberts

Secretary of Defense

With over 15 years of experience, Sara plays a pivotal role integrating and fostering strategic growth across the organization.
Her exceptional communication skills, combined with a strong background in leadership development and operational strategy, make her instrumental in enhancing team performance, promoting internal collaboration, and delivering outstanding customer experiences.

Primary Responsibilities: Her expertise encompasses building and nurturing strategic partnerships, enabling Evolution Revolution to expand its reach and deliver exceptional value. Ensuring seamless operations by providing targeted support where it's needed most and maintaining efficiency across all aspects of the business.

Jordan Buchas

Sales Operations Sergeant

Jordan has 5+ years of expertise in Merchandising, Sales, Spatial Planning (Planograms), and Data Analysis within the small format retail sector. Skilled at optimizing store performance and leveraging data-driven strategies to enhance sales and operational efficiency.

Primary Responsibilities: Merchandising, Sales, Spatial Planning (Planograms), and Data Analysis within the small format retail sector to optimize store performance and implement data-driven strategies.

Ian Brumbaugh

Deployment & Combat Commander

2 years of industry experience specializing in Marketing and Operations. Known for ensuring high standards across internal resources, bringing our team and brand partners together via a detailed and proactive approach to supporting brand growth and operational excellence.

Primary Responsibilities: Asset creation, sample request processing, New Item paperwork completion, ensuring internal assets meet high standards.